Are UTM parameters case sensitive?

Runs entirely in your browser — nothing is uploaded

Free UTM Link Builder

Generate trackable Google Analytics URLs to accurately track your marketing campaigns.

Website URL *

Campaign Source (utm_source) (e.g. google, newsletter)

Campaign Medium (utm_medium) (e.g. cpc, email)

Campaign Name (utm_campaign) (e.g. spring_sale)

Campaign Term (utm_term) (Paid keywords)

Campaign Content (utm_content) (Ad differences)

Generated Campaign URL

Overview & Architecture

Our UTM Link Builder creates clean, standardized Google Analytics URLs so you can measure traffic sources accurately.

Step-by-Step Instructions

Enter Website URL.

Fill in campaign source, medium, and campaign name.

Standard UTM Parameters: Supports source, medium, campaign, term, and content.

Got Questions?

Yes, Google Analytics treats "Email" and "email" as separate sources.